Moderator, Researcher, Client, Respondent, and Translator – each has its own set of capabilities and permissions.
Group chats as well as direct messaging – viewing and participating in these chats is dependent upon user type.
Timestamped notes for your eyes only. You can re-access these notes once the groups are complete to revisit key moments.
Instantly available after completion. And they’re free because why would you charge extra for footage you already paid for?
Select the best clips and download them directly from the platform to make your own highlight reel.
Show respondents still images, short-form, and long-form content.
Three different poll types including open-ended, single choice, and multiple choice.
Both the moderator and respondents can show what they have going on.
Free, clickable, and downloadable. Trust us, they’re fantastic.
In designing Mycroft, we sought to incorporate the best elements from the real-world facility experience. No other platform offered an effective way to rescreen. In our lobby, you can give respondents an additional survey upon entry which then populates a grid. You can easily compare their responses and make the best decision for you as to who to take. Beyond direct messaging and a lobby group chat, you can also invite respondents to a 1-on-1 video chat rescreen to further verify that they will be an engaged participant.
Given that we were born out of a video production company, it’s only right that we’re a bit image obsessed. We know how much your clients love seeing a video deliverable in your presentations but existing online qual footage doesn’t lend itself to editing. So, instead of just recording the grid view, we also record each individual respondent’s feed separately. This results in 720p HD footage of each person allowing the editing team at Point to cut together impactful, top quality videos highlighting your insights. These Point videos are intended to be upsold to the client and open up an additional revenue stream for your company.
With Mycroft, you can expect three Michelin-star level service throughout the course of your project. Send us your polls and stim as late as the night before and we will get it all queued up for you. We tech check each and every respondent days before the groups to ensure that their setup will meet your needs and that they are ready to go on the day of. Additionally, our system is built to allow you to easily make any last-minute changes on your own should you need to. Every project has dedicated tech support for the entirety of the groups. There is no wait time. We reply within seconds of your request. We work hard to build the best, most stable platform out there, but we plan to smoothly navigate all users through any issues that may arise.
Let your brand bask in the limelight by customizing the platform with your logo and colors. You can even securely host it on your URL. It is your online qual service after all. Your brand, your clients, your rates – Mycroft is just here to make you shine.
As more brands have a larger global footprint, it is essential that you have the ability to provide them with the same high-quality research services they’re used to back home. With our simultaneous translation functionality, you’re able to follow along as your local partner translates every word so you don’t miss a beat. The final files are available with both native and simtran audio so you are still able to add subtitles and hear the actual respondents’ voices should you like.
Privacy is central to market research. Unlike other platforms which run on notoriously insecure technology, Mycroft is built on Amazon Web Services which is second to none. That’s why they are trusted by the likes of Netflix, GE and NASA. Everything is encrypted using the highest standard security protocols. All groups are password-protected with unique passwords for each type of user. All stim has an overlay of the respondent’s name.
For almost a decade, we’ve traveled across the US and the world with you, from lounge to Marriott to facility and back again. We’ve had our fair share of Keurigs and overpriced fruit platters. We’ve taken unused workout clothes on more trips than our spouses. We’ve shined together under fluorescent lights and heard you laugh behind the glass, hoping that no one heard in front room (we did). Somewhere along the way, we became curious,
The answers were always “It’s just not the same,” or “There are always tech issues.” But what if someone made a platform that didn’t look like the first operating system ever invented? What if it had high quality video and all the features you need? What if it simplified everyone’s workflow and allowed you to do things that you couldn’t do in person? We got to work doing what anyone who had spent over ten thousand hours in qualitative research would do… qualitative research. We questioned, we probed, we investigated and then we executed.
Having a truly beautiful, feature-rich, and easy to use platform is all the more important today due to the pandemic. We hope our product delights you and your clients so that no matter what happens in the future, online qual will have its proper place in your research toolkit.